diff --git a/apple/MarkdownTextFieldObserver.mm b/apple/MarkdownTextFieldObserver.mm
index dff905b4..d0f94bd8 100644
--- a/apple/MarkdownTextFieldObserver.mm
+++ b/apple/MarkdownTextFieldObserver.mm
@@ -23,21 +23,42 @@ - (instancetype)initWithTextField:(nonnull RCTUITextField *)textField markdownUt
 - (void)observeValueForKeyPath:(NSString *)keyPath ofObject:(id)object change:(NSDictionary<NSKeyValueChangeKey,id> *)change context:(void *)context
 {
   if (_active && ([keyPath isEqualToString:@"text"] || [keyPath isEqualToString:@"attributedText"])) {
-    [self textFieldDidChange:_textField];
+    [self applyMarkdownFormatting];
   }
 }
 
-- (void)textFieldDidChange:(__unused UITextField *)textField {
+- (void)textFieldDidChange:(__unused UITextField *)textField
+{
+  [self applyMarkdownFormatting];
+}
+
+- (void)textFieldDidEndEditing:(__unused UITextField *)textField
+{
+  // In order to prevent iOS from applying underline to the whole text if text ends with a link on blur,
+  // we need to update `defaultTextAttributes` which at this point doesn't contain NSUnderline attribute yet.
+  // It seems like the setter performs deep comparision, so we differentiate the new value using a counter,
+  // otherwise this trick would work only once.
+  static NSAttributedStringKey RCTLiveMarkdownForceUpdateAttributeName = @"RCTLiveMarkdownForceUpdate";
+  static NSUInteger counter = 0;
+  NSMutableDictionary *defaultTextAttributes = [_textField.defaultTextAttributes mutableCopy];
+  defaultTextAttributes[RCTLiveMarkdownForceUpdateAttributeName] = @(counter++);
+  _textField.defaultTextAttributes = defaultTextAttributes;
+  [self applyMarkdownFormatting];
+}
+
+- (void)applyMarkdownFormatting
+{
   react_native_assert(_textField.defaultTextAttributes != nil);
 
   if (_textField.markedTextRange != nil) {
     return; // skip formatting during multi-stage input to avoid breaking internal state
   }
 
-  NSMutableAttributedString *attributedText = [textField.attributedText mutableCopy];
+  NSMutableAttributedString *attributedText = [_textField.attributedText mutableCopy];
   [_markdownUtils applyMarkdownFormatting:attributedText withDefaultTextAttributes:_textField.defaultTextAttributes];
 
   UITextRange *textRange = _textField.selectedTextRange;
+
   _active = NO; // prevent recursion
   _textField.attributedText = attributedText;
   _active = YES;
@@ -49,18 +70,4 @@ - (void)textFieldDidChange:(__unused UITextField *)textField {
   _textField.typingAttributes = _textField.defaultTextAttributes;
 }
 
-- (void)textFieldDidEndEditing:(__unused UITextField *)textField
-{
-  // In order to prevent iOS from applying underline to the whole text if text ends with a link on blur,
-  // we need to update `defaultTextAttributes` which at this point doesn't contain NSUnderline attribute yet.
-  // It seems like the setter performs deep comparision, so we differentiate the new value using a counter,
-  // otherwise this trick would work only once.
-  static NSAttributedStringKey RCTLiveMarkdownForceUpdateAttributeName = @"RCTLiveMarkdownForceUpdate";
-  static NSUInteger counter = 0;
-  NSMutableDictionary *defaultTextAttributes = [_textField.defaultTextAttributes mutableCopy];
-  defaultTextAttributes[RCTLiveMarkdownForceUpdateAttributeName] = @(counter++);
-  _textField.defaultTextAttributes = defaultTextAttributes;
-  [self textFieldDidChange:_textField];
-}
-
 @end