diff --git a/CHANGELOG.md b/CHANGELOG.md
index eda3aff..463eaf6 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,6 +2,10 @@
 
 <!--next-version-placeholder-->
 
+## v1.10.0 (2023-04-24)
+### Feature
+* Optimize from_device_and_advertisement_data ([#21](https://github.com/home-assistant-libs/home-assistant-bluetooth/issues/21)) ([`72bd815`](https://github.com/home-assistant-libs/home-assistant-bluetooth/commit/72bd815ae2694b8f88d62ff2039ef221daf243c9))
+
 ## v1.9.3 (2023-02-14)
 ### Fix
 * Missing c extensions with newer poetry ([#18](https://github.com/home-assistant-libs/home-assistant-bluetooth/issues/18)) ([`866236a`](https://github.com/home-assistant-libs/home-assistant-bluetooth/commit/866236aeb52c2b6b3da67ac9b06df7904a464351))
diff --git a/pyproject.toml b/pyproject.toml
index 6639aea..8f694d5 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -1,6 +1,6 @@
 [tool.poetry]
 name = "home-assistant-bluetooth"
-version = "1.9.3"
+version = "1.10.0"
 description = "Home Assistant Bluetooth Models and Helpers"
 authors = ["J. Nick Koston <nick@home-assistant.io>"]
 license = "Apache Software License 2.0"
diff --git a/src/home_assistant_bluetooth/__init__.py b/src/home_assistant_bluetooth/__init__.py
index cddb243..16ebda4 100644
--- a/src/home_assistant_bluetooth/__init__.py
+++ b/src/home_assistant_bluetooth/__init__.py
@@ -1,4 +1,4 @@
-__version__ = "1.9.3"
+__version__ = "1.10.0"
 
 from .models import (
     SOURCE_LOCAL,