diff --git a/pkg/plugins/generic/generic_plugin.go b/pkg/plugins/generic/generic_plugin.go
index 3502e422f..f8f0e9fb0 100644
--- a/pkg/plugins/generic/generic_plugin.go
+++ b/pkg/plugins/generic/generic_plugin.go
@@ -124,6 +124,9 @@ func (p *GenericPlugin) Apply() error {
 	}
 
 	if err := utils.SyncNodeState(p.DesireState, pfsToSkip); err != nil {
+		if strings.Contains(err.Error(), "cannot allocate memory") {
+			p.AddToDesiredKernelParams(utils.KernelParamPciRealloc)
+		}
 		return err
 	}
 	p.LastState = &sriovnetworkv1.SriovNetworkNodeState{}
diff --git a/pkg/utils/utils.go b/pkg/utils/utils.go
index 7899cec3d..45e6381b3 100644
--- a/pkg/utils/utils.go
+++ b/pkg/utils/utils.go
@@ -42,6 +42,7 @@ const (
 	DeviceBF2             = "a2d6"
 	DeviceBF3             = "a2dc"
 
+	KernelParamPciRealloc = "pci=realloc"
 	KernelParamIntelIommu = "intel_iommu=on"
 	KernelParamIommuPt    = "iommu=pt"
 )