diff --git a/data/brands/shop/chocolate.json b/data/brands/shop/chocolate.json
index 5a8fca0c0e0..8f44a5c9d9b 100644
--- a/data/brands/shop/chocolate.json
+++ b/data/brands/shop/chocolate.json
@@ -200,6 +200,7 @@
       "displayName": "Purdys Chocolatier",
       "id": "purdyschocolatier-a30910",
       "locationSet": {"include": ["ca"]},
+      "matchTags": ["shop/confectionery", "craft/confectionery"],
       "tags": {
         "brand": "Purdys Chocolatier",
         "brand:wikidata": "Q7261007",