diff --git a/web-common/src/features/dashboards/stores/test-data/data.ts b/web-common/src/features/dashboards/stores/test-data/data.ts
index 79a329a1d99..78b67a82ab8 100644
--- a/web-common/src/features/dashboards/stores/test-data/data.ts
+++ b/web-common/src/features/dashboards/stores/test-data/data.ts
@@ -242,7 +242,7 @@ export const AD_BIDS_PRESET: V1ExplorePreset = {
   compareTimeRange: "rill-PP",
   measures: [AD_BIDS_IMPRESSIONS_MEASURE],
   dimensions: [AD_BIDS_PUBLISHER_DIMENSION],
-  exploreSortBy: AD_BIDS_BID_PRICE_MEASURE,
+  exploreSortBy: AD_BIDS_IMPRESSIONS_MEASURE,
   exploreSortAsc: true,
   exploreSortType: V1ExploreSortType.EXPLORE_SORT_TYPE_PERCENT,
 };
diff --git a/web-common/src/features/dashboards/stores/test-data/store-mutations.ts b/web-common/src/features/dashboards/stores/test-data/store-mutations.ts
index d42319cb9cd..ff526992a59 100644
--- a/web-common/src/features/dashboards/stores/test-data/store-mutations.ts
+++ b/web-common/src/features/dashboards/stores/test-data/store-mutations.ts
@@ -147,11 +147,20 @@ export const AD_BIDS_SORT_DESC_BY_IMPRESSIONS: TestDashboardMutation = (
   setLeaderboardMeasureName(mut, AD_BIDS_IMPRESSIONS_MEASURE);
   setSortDescending(mut);
 };
+export const AD_BIDS_SORT_ASC_BY_IMPRESSIONS: TestDashboardMutation = (mut) => {
+  setLeaderboardMeasureName(mut, AD_BIDS_IMPRESSIONS_MEASURE);
+  setSortDescending(mut);
+  toggleSort(mut, mut.dashboard.dashboardSortType);
+};
 export const AD_BIDS_SORT_ASC_BY_BID_PRICE: TestDashboardMutation = (mut) => {
   setLeaderboardMeasureName(mut, AD_BIDS_BID_PRICE_MEASURE);
   setSortDescending(mut);
   toggleSort(mut, mut.dashboard.dashboardSortType);
 };
+export const AD_BIDS_SORT_DESC_BY_BID_PRICE: TestDashboardMutation = (mut) => {
+  setLeaderboardMeasureName(mut, AD_BIDS_BID_PRICE_MEASURE);
+  setSortDescending(mut);
+};
 export const AD_BIDS_SORT_BY_VALUE: TestDashboardMutation = (mut) => {
   toggleSort(mut, DashboardState_LeaderboardSortType.VALUE);
 };
diff --git a/web-common/src/features/dashboards/url-state/convertURLToExplorePreset.ts b/web-common/src/features/dashboards/url-state/convertURLToExplorePreset.ts
index e73504f3da0..8546eb4107e 100644
--- a/web-common/src/features/dashboards/url-state/convertURLToExplorePreset.ts
+++ b/web-common/src/features/dashboards/url-state/convertURLToExplorePreset.ts
@@ -390,7 +390,10 @@ function fromExploreUrlParams(
   if (searchParams.has(ExploreStateURLParams.SortBy)) {
     const sortBy = searchParams.get(ExploreStateURLParams.SortBy) as string;
     if (measures.has(sortBy)) {
-      if (preset.measures && preset.measures.includes(sortBy)) {
+      if (
+        (preset.measures && preset.measures.includes(sortBy)) ||
+        !preset.measures
+      ) {
         preset.exploreSortBy = sortBy;
       } else {
         errors.push(
diff --git a/web-common/src/features/dashboards/url-state/url-state-variations.spec.ts b/web-common/src/features/dashboards/url-state/url-state-variations.spec.ts
index 745e5e70f5c..39a14236842 100644
--- a/web-common/src/features/dashboards/url-state/url-state-variations.spec.ts
+++ b/web-common/src/features/dashboards/url-state/url-state-variations.spec.ts
@@ -29,9 +29,11 @@ import {
   AD_BIDS_SET_PREVIOUS_PERIOD_COMPARE_TIME_RANGE_FILTER,
   AD_BIDS_SET_PREVIOUS_WEEK_COMPARE_TIME_RANGE_FILTER,
   AD_BIDS_SORT_ASC_BY_BID_PRICE,
+  AD_BIDS_SORT_ASC_BY_IMPRESSIONS,
   AD_BIDS_SORT_BY_DELTA_ABS_VALUE,
   AD_BIDS_SORT_BY_PERCENT_VALUE,
   AD_BIDS_SORT_BY_VALUE,
+  AD_BIDS_SORT_DESC_BY_BID_PRICE,
   AD_BIDS_SORT_DESC_BY_IMPRESSIONS,
   AD_BIDS_SORT_PIVOT_BY_IMPRESSIONS_DESC,
   AD_BIDS_SORT_PIVOT_BY_TIME_DAY_ASC,
@@ -198,7 +200,7 @@ const TestCases: {
   {
     title:
       "Leaderboard configs with preset and leaderboard sort measure in state same as preset",
-    mutations: [AD_BIDS_SORT_BY_PERCENT_VALUE, AD_BIDS_SORT_ASC_BY_BID_PRICE],
+    mutations: [AD_BIDS_SORT_BY_PERCENT_VALUE, AD_BIDS_SORT_ASC_BY_IMPRESSIONS],
     preset: AD_BIDS_PRESET,
     expectedUrl: "http://localhost/",
   },
@@ -207,11 +209,11 @@ const TestCases: {
       "Leaderboard configs with preset and leaderboard sort measure in state different than preset",
     mutations: [
       AD_BIDS_SORT_BY_DELTA_ABS_VALUE,
-      AD_BIDS_SORT_DESC_BY_IMPRESSIONS,
+      AD_BIDS_SORT_DESC_BY_BID_PRICE,
     ],
     preset: AD_BIDS_PRESET,
     expectedUrl:
-      "http://localhost/?sort_by=impressions&sort_type=delta_abs&sort_dir=DESC",
+      "http://localhost/?sort_by=bid_price&sort_type=delta_abs&sort_dir=DESC",
   },
 
   {