diff --git a/_fixtures/struct_tags.go b/_fixtures/struct_tags.go
index 3e07368..ecdaf3f 100644
--- a/_fixtures/struct_tags.go
+++ b/_fixtures/struct_tags.go
@@ -6,7 +6,7 @@ type MyStruct struct {
 	Field1 string `json:"field1" info:"something"`
 
 	// Field6 example adapted from https://github.com/segmentio/golines/issues/15.
-	ALongField2 string `json:"long_field2 ãï" info:"something else ãï" tag:"a really long tag that extends us beyond 100 chars"`
+	ALongField2 string `json:"long_field2 ãï" info:"something else ãï" tag:"a really long tag that extends us beyond 100 chars \\escaped\\|escaped"`
 	Field3      string `json:"field3" info:"ãï third thing"`
 	Field4      string `json:"field3" tag:"ãï something"`
 	Field5      int    `tag:"something else" tag:"something"`
diff --git a/_fixtures/struct_tags__exp.go b/_fixtures/struct_tags__exp.go
index f9e6e8d..61b5a6b 100644
--- a/_fixtures/struct_tags__exp.go
+++ b/_fixtures/struct_tags__exp.go
@@ -6,7 +6,7 @@ type MyStruct struct {
 	Field1 string `json:"field1" info:"something"`
 
 	// Field6 example adapted from https://github.com/segmentio/golines/issues/15.
-	ALongField2 string `json:"long_field2 ãï" info:"something else ãï"                         tag:"a really long tag that extends us beyond 100 chars"`
+	ALongField2 string `json:"long_field2 ãï" info:"something else ãï"                         tag:"a really long tag that extends us beyond 100 chars \\escaped\\|escaped"`
 	Field3      string `json:"field3"         info:"ãï third thing"`
 	Field4      string `json:"field3"                                                          tag:"ãï something"`
 	Field5      int    `                                                                       tag:"something else"`
diff --git a/tags.go b/tags.go
index 933e995..4f44aa7 100644
--- a/tags.go
+++ b/tags.go
@@ -137,7 +137,7 @@ func alignTags(fields []*dst.Field) {
 			lenUsed := 0
 
 			if ok {
-				tagComponents = append(tagComponents, fmt.Sprintf("%s:\"%s\"", key, value))
+				tagComponents = append(tagComponents, fmt.Sprintf("%s:%q", key, value))
 				lenUsed += len(key) + tagValueLen(value) + 3
 			} else {
 				tagComponents = append(tagComponents, "")