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+title: 'The Most Inspiring Autobiography I''ve Read: Chung Ju-yung Founder of Hyundai'
+canonical_url: https://www.founderspodcast.com/
+tag: Founders
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+<p>Chung Ju-yung grew up so poor he had to eat tree bark to survive. He founded Hyundai and became the richest person in Korea. When Chung was in his 80s, he wrote an autobiography that tells the devastating reality of growing up in dire poverty, how he escaped through manual labor, and how he founded and grew one of the world's largest conglomerates. Along the way he shares advice like why you should emulate bedbugs, the importance of going where the money is, and why people called him "The Bulldozer."</p><p>This episode is what I learned from reading <a href="https://amzn.to/3VYumFR">Born of This Land: My Life Story </a>by Chung Ju-yung.</p><p>----</p><p><a href="https://ramp.com/">Ramp</a> gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud <a href="https://ramp.com/">by going to Ramp and learning how they can help your business control your costs and save more</a>. </p><p>----</p><p>Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  <a href="https://www.foundersnotes.com/">Get access to Founders Notes here</a>. </p><p>----</p><p>Join my free email newsletter to <a href="https://world.hey.com/davidsenra/buffett-and-munger-a-study-in-simplicity-and-uncommon-common-sense-6ae80a40">get my top 10 highlights from every book</a></p><p>----</p><p>“<i>I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers</i>. ” — Gareth</p><p>Be like Gareth. Buy a book: <a href="https://www.amazon.com/shop/founderspodcast">All the books featured on Founders Podcast</a></p>